Definition of E-Commerce (Electronic commerce): It is the promotion and sale of goods and services through Internet networks.
in 1991, with the opening of the Internet to commercial formation and use, shopping with the internet network became possible. Recently, there has been a fairly rapid increase in e-commerce. With the spread of credit card usage, the expansion of the Internet network, the increase in the number of Internet users, this increase has become continuous. This situation has increased even more especially during the pandemic period, because the desire of people to shop without leaving home has also increased the potential of e-commerce customers. In addition, thanks to e-commerce, shopping can be done even from one end of the world to the other.
Comparison of E-Commerce and Traditional Commerce:
Costs: In traditional commerce, the E-Commerce system has many advantages if workplace rent, employees' salaries, insurance, store product storage, billing expenses, taxation size, signage and registration costs and many other costs are taken into consideration. There is also a rental on some e-commerce platforms, for example; a certain fee must be paid on Amazon's site, while some sites charge a commission of 10-15% for each sale.
Time : In the E-Commerce system, there is a significant time saving and flexible working time compared to traditional trading.
Location: For E-Commerce sales, there is no requirement to be in a fixed location, such as in traditional commerce, sales can be made even while traveling. It is also convenient to sell to customers in other cities and even abroad. Even while you are sleeping, the sale of your products can continue.
Product: There may be an opportunity to supply more products and offer more types than in traditional trade. While it is necessary to have a large number of products in the store in traditional commerce, according to the logic of e-commerce, there is no obligation to supply the products before the order arrives.
Market Share : The market share of E-Commerce is growing steadily. Because users have become accustomed to the convenience and practicality of shopping on the Internet and have become increasingly interested in it.
Marketplace
They are platforms that allow customers to find the product they are looking for over the internet.
There is a continuous increase in the E-Commerce platform and it is predicted that this increase will continue to increase in the coming years.
If you have a physical store, you can also switch to the e-commerce area october increase your sales, and in this way you can find the opportunity to increase your sales by about 3 times in Turkey.
Marketplaces are seen by customers as more reliable places. The largest platform in Turkey based on the number of monthly visitors N11.com it was put into operation in 2013. It was established in partnership with Turkey and South Korea. A serious investment has been made and it has progressed rapidly and has passed other marketplaces. 345 in the world ranking, Turkey is 11th. It has entered the lists as the most entered site. The average number of monthly visitors recently averaged about 85.7 million. The average length of stay of the users on the site was determined as 5 minutes. The bounce rate metric is around 30-50%. This rate is the rate at which a user leaves the site after entering the site without switching to another page, that is, the bounce rate is formed when users leave the site without making any searches dec browsing other pages. This ratio is a factor that allows you to compare websites, and the smaller it is, the better it dec about the potential of the customer.
The second platform in terms of size Hepsiburada.com It was founded by Doğan holding.
Trendyol has become more prominent after being sold to Alibaba Group in 2018. Alibaba Group is referred to as the world's wholesaler site. 3. is ranked. It has an average of 63 million monthly visitors.
The time for a person to be on the site is about 7 minutes. The bounce rate (bounce rate after entering) is less, i.e. 34%. In other words, people are switching to other pages as well.
Trendyol is more focused on clothing, and allthere is a focus on technological devices.
If we look at Gittigidiyor, it was founded in 2001 and is the first online marketplace established in Turkey, but it was acquired by Ebay in 2011. Ebay is the largest trading site in the world after Amazon. 4 In the sense of commercial traffic. is in line. Its monthly visitors are about 50 million. The user's stay on the site is 4.07 minutes. The bounce rate is 49%.
In short, we can say that the 4 largest platforms in Turkey are Gittigidiyor, Trendyol, Hepsiburada, N11.
Also Morhipo.com It was founded by Boyner Holding in 2011. Its average monthly visitors are 9.2 million.
Amazon.com if we look at it, it is considered the largest company in the online sunday in the world. He came to Turkey in 2019, so he has little commercial traffic. It has approximately 4.7 million visitors. The bounce rate is also relatively low, but its potential is high. A person's visit is 2.3 minutes. It has lagged behind other sites because it is late for investments in Turkey.
Another platform, EPttavm was established in 2011. It is the marketplace with the least traffic. It has an average of 4.9 million visitors.
If we sort these platforms in Turkey according to their activity status, we can make a list like this:
- N11
- Gittigidiyor
- Morhipo
- Amazon
- EPttavm
The target point in the marketplaces should be words. Advertisements should be placed about these words. In this way, it is possible to go to the front or top of the stores dec The biggest strategy in sales in the marketplaces should be either to be ahead with ads or to be able to come to the first pages and stay there.
In short, attracting attention in the field of trade ensures that earnings increase proportionally to this.
Source : E-Ticaret (Elektronik Ticaret)
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