Google Ads Bidding Strategies

Hello, dear Turk Hack Team Family, at this topic, I did preparing an article to give you information about Google Ads Bids and to present my research and information. I hope it will be a useful and good topic for everyone.



Google Ads Bidding Strategies



Manual CPC (Cost Per Click) Bidding

Manual CPC Bidding is, as the name suggests, a bid strategy that allows you to manually manage all of your bids. CPC Bid is the most preferred choice as experts, but it requires serious time Apart from that, there are also difficulties such as having all the control over you. Of course, there are also good aspects. For example, it has the advantage of allowing us to evaluate all keywords on more than one metric. For each click your ads will receive, you determine the maximum amount you want to pay for each keyword. Your ads enter the auction within the scope of the CPC bid you set, and your ads get a ranking position.







Enhanced CPC Bidding

If you have effective conversion tracking in your Google Ads account and are using a manual CPC bid strategy, the system may offer you enhanced CPC bidding activation. When you choose this strategy, your bids are put into the testing process by Google. your bids are put into the testing process by Google. The algorithm increases or decreases your bids according to the conversion probability of keywords. In other words, it prevents manual bidding on your keywords for improved CPC bidding.